# Andrew Mosko

> Senior eCommerce and growth executive specializing in AI for DTC, AEO/GEO strategy, Amazon and Walmart marketplace, and performance marketing.

Andrew Mosko is an early adopter in applying AI — including AEO and GEO strategy — to drive measurable, compounding performance for DTC and B2B brands. His career spans eCommerce, AI, Product Management, Amazon, Walmart, Shopify, and omnichannel retail, with executive roles at Primo Brands, Stanley Black & Decker, OXO / Helen of Troy, Hearst, and CBS.

## Areas of Expertise

- **AEO / GEO**: Answer Engine Optimization and Generative Engine Optimization — positioning brands to appear in AI-generated answers from ChatGPT, Perplexity, Google Gemini, and Claude
- **AI Power User (Claude)**: Deep practitioner of AI-powered workflows from growth strategy and content to audit frameworks and operational systems
- **Amazon & Walmart Marketplace**: 1P and 3P marketplace management, FBA operations, Buy Box recovery, Subscribe & Save, Walmart Connect, and account health
- **DTC & Shopify**: Full funnel ownership on Shopify and Shopify Plus from acquisition and conversion through retention and LTV
- **Performance Marketing**: Meta, Google, and Amazon Ads. ROAS-focused campaign architecture, creative testing, and budget allocation across B2C and B2B
- **Growth & CRO**: Conversion rate optimization, A/B testing, and AI-powered audit frameworks for eCommerce brands
- **Email & Retention**: Klaviyo program builds, lifecycle automation, segmentation strategy, and subscriber acquisition
- **Team & Agency Leadership**: Cross-functional leadership across internal teams, agency partners, and C-suite stakeholders

## Career History

- Throne Sport Coffee — Head of Digital & DTC
- Primo Brands — Senior eCommerce Executive
- Stanley Black & Decker — eCommerce Executive
- OXO / Helen of Troy — eCommerce Executive
- Hearst — Digital Executive
- CBS — Digital Executive

## Press & Recognition

- Webby Honoree for Best User Experience — OXO.com redesign (2020)
- San Diego Business Journal — Feature coverage on eCommerce growth and sustainable business strategy

## Podcast & Media Appearances

- [The Future of eCommerce — Mobile1st Podcast](https://mobile1st.com/podcast/the-future-of-e-commerce-andrew-mosko/)
- [Head of Digital & DTC at Throne Sport Coffee — Tim Zawislack Podcast](https://timzawislack.com/podcast/andrew-mosko-head-of-digital-dtc-at-throne-sport-coffee/)
- [Mac Tools Relaunch on Shopify Plus — Video Panel](https://www.youtube.com/watch?v=UPc2Y047eas&t=1319s)

## Writing

- [Andrew Mosko on Substack](https://andrewmosko.substack.com/) — Writing on AI for eCommerce, AEO/GEO strategy, DTC growth, and the tools and frameworks shaping the next era of digital commerce

## Contact

- Website: https://andrewmosko.com
- Email: ammosko@gmail.com
- LinkedIn: https://www.linkedin.com/in/amosko
- Substack: https://andrewmosko.substack.com