eCommerce · AI · DTC · Marketplace & Grwoth Expert
Andrew
Mosko
Early Adopter in AI for DTC · AEO / GEO
Marketplace (Amazon & Walmart)
Performance Marketing · B2C & B2B · Revenue Owner
eCommerce · AI · DTC · Marketplace & Grwoth Expert
Early Adopter in AI for DTC · AEO / GEO
Marketplace (Amazon & Walmart)
Performance Marketing · B2C & B2B · Revenue Owner
About Andrew Mosko
Andrew Mosko is a senior eCommerce, Direct-to-Consumer (DTC), growth executive and a early adopter in applying AI including AEO and GEO strategy to drive measurable, compounding performance for DTC and B2B brands.
His career spans eCommerce, Direct-to-Consumer, AI, Product Management, Amazon, Walmart, Shopify Plus, and omnichannel retail, with executive roles at Primo Brands, Stanley Black & Decker, OXO / Helen of Troy and Hearst leading teams and budgets that have generated hundreds of millions of dollars in online revenue.
Andrew brings a revenue owner’s mindset across marketplace strategy, paid media, and the AI-powered growth systems that allow brands to scale efficiently in an increasingly automated landscape.
Areas of Expertise and Experience
Answer Engine Optimization and Generative Engine Optimization, positioning brands to win in AI-driven search and LLM-generated results.
Deep practitioner of AI-powered workflows using Claude from growth strategy and content to audit frameworks and operational systems.
1P and 3P marketplace management, FBA operations, Buy Box recovery, Subscribe & Save, Walmart Connect, and account health.
Full funnel ownership on Shopify and Shopify Plus from acquisition and conversion through retention and LTV.
Meta, Google, and Amazon Ads. ROAS-focused campaign architecture, creative testing, and budget allocation across B2C and B2B.
Conversion rate optimization, A/B testing, and AI-powered audit frameworks for eCommerce brands.
Klaviyo program builds, lifecycle automation, segmentation strategy, and subscriber acquisition.
Cross-functional leadership across internal teams, agency partners, and C-suite stakeholders.
Press, Awards & Mentions
Webby Honoree Best UX · 2020
Andrew led the brand and business side of the OXO.com redesign in 2019. The site was recognized as a Webby Honoree for Best User Experience in 2020, alongside the agency that executed the design and development.
Press · San Diego Business Journal
San Diego Business Journal Feature coverage on eCommerce growth and sustainable business strategy.
Podcast & Media
Mobile1st A conversation on where eCommerce is headed, mobile-first strategy, and the forces reshaping digital retail.
Listen → PodcastTim Zawislack Podcast Building a DTC brand in a crowded market, AI-powered growth, and lessons from scaling digital at Throne Sport Coffee.
Listen → Video InterviewAndrew chats about the new MacTools.com relaunch and the eCommerce strategy behind relaunch on Shopify Plus.
Watch →Join Andrew’s Substack — AI, AEO & GEO: Learn How to Use AI to Scale Paid Media and eCommerce Revenue
Writing on AI for eCommerce, AEO/GEO strategy, DTC growth, and the tools and frameworks shaping the next era of digital commerce.
Subscribe → ArticleFive agents. Each one does one job. Each one hands a structured artifact to the next.
Read →Prior Organizations:
Advisement & Consultancy
Throughout his career, Andrew has informally advised and consulted with founders and operators at early-stage startups and growing mid-market brands on eCommerce strategy, AI integration, AEO/GEO, DTC growth, performance marketing, customer acquisition, and the practical application of AI in modern commerce.
These engagements have ranged from go-to-market planning and channel strategy to hands-on execution support drawing on the same frameworks and operator instincts he brings to every full-time role.